Rajiv Bajaj, Jayen Mehta and Nirmala Kurian flag off 'Clean Fuel Rally' from Akurdi in Pimpri-Chinchwad

On the occasion of National Milk Day (26th November), Amul is honoring Dr Verghese Kurien, who is credited with the 'White Revolution' and called the 'Milkman of India' due to his significant contribution in making the country self-reliant in milk. goes. With 'Clean Fuel Rally' powered by Bajaj Freedom CNG Bike, produce and transform the dairy industry.

This rally started on Friday from Bajaj Auto Plant located in Akurdi, Pimpri-Chinchwad. Bajaj Auto Ltd MD Rajiv Bajaj, Dr Verghese Kurien's daughter Nirmala Kurian and Amul (GCMMF) MD Jayen Mehta flagged off the rally, in which 24 bikers participated enthusiastically. Bajaj and Mehta also tried to ride the bike for a short distance.

Four rallies are being organized across India to spread the message of compressed biogas (CBG), which can be used to power bikes and cars as a clean fuel. These rallies from Pune, Jammu, Kolkata and Gandhinagar will end in Delhi on 26th November.

Speaking on the occasion, Nirmala Kurien said that the use of clean fuels is a step towards tackling pollution. “Climate change has become the biggest concern today. Vehicular pollution is a major contributor to it. This effort to use cleaner fuel in vehicles is a step towards tackling the problem of pollution.”

Rajiv Bajaj said that the event has brought together two of the biggest Indian brands – Amul and Bajaj. In his speech, he said that his father Rahul Bajaj is called the 'Scooterwala of India' and Verghese Kurien is called the 'Milkwala of India'. He said, “These were two great sons of India.” The Bajaj Auto MD also praised Amul for its pioneering work in the dairy industry. Lastly, he shared an important marketing tip, “Don't expand the brand; expand the business of the brand.”

Jayen Mehta shared that Amul has promoted social, economic and infrastructural progress in rural areas to benefit dairy farmers. He said one such benefit that has been extended to farmers is through biogas, which will be extended to 18,600 villages across Gujarat. “This model is divided into individual biogas unit and institutional biogas unit. At the individual level, families collect cow dung from their sheds and store it in a biogas pit on their property to generate clean energy, which At the institutional level, farmers across the village are encouraged to use the stoves they can use, and are also paid for their cow dung, which is then stored in the institutional biogas plant. The biogas is compressed and used to power cars,” he said, adding, “This will help in overall sustainable development, financial empowerment, fuel for vehicles and much more. Will get it. This will help in the growth of the Indian dairy market, progress of dairy farmers and overall champion circular economy,” it added.