The Great Indian Wedding Rush: Economic boost worth billions of rupees

Lucknow: The drums are back, and India's wedding season – an economic spectacle in itself – is officially back in the spotlight, with nearly 48 lakh weddings scheduled in just 18 days, worth billions of rupees in November and December. There is going to be a business. , Starting from Devuthani Ekadashi on November 12, this grand wedding marathon is not just about tying the knot; It's about the crooning heard across the country.

According to the Confederation of All India Traders (CAIT), this season will contribute a whopping Rs 6 lakh crore to the economy – an amount that could finance small countries! Unlike previous years, this season features 18 major wedding dates – a significant jump from last year's 11 dates. With these extra days, families are indulging in India's unofficial national sport: hosting weddings to rival Bollywood sets. to do. Of these, about 40 lakh unions will do “budget weddings” (2 simple ones ranging from Rs 3 lakh to Rs 15 lakh). But don't let this fool you. Nearly 50,000 grand weddings will cross Rs. The crore mark each, redefining the meaning of “extra”.

The wedding avalanche has thrown up some truly staggering figures, estimated at Rs 1.5 lakh crore in Delhi alone, with the surge in demand troubling almost every sector; Clothing, jewellery, cars, home appliances, hotels and catering services. From glittering sarees to glittering gold, traders are stocking up on stocks and promotions like there is no tomorrow. Nearly half of the jewelry industry's revenue this year will come from bridal shopping, and about 10% of total apparel sales? Yes, they are married.

CAIT Secretary General Praveen Khandelwal couldn't help but note that although India's wedding industry remains “fragmented”, it is full of potential. Everyone from flower vendors to caterers and luxury car renters is gearing up for the windfall, adopting PM Modi's “vocal for local” mantra.

There has been a sharp shift towards Indian manufactured goods over imports, with households preferring local apparel, jewelery and food products. Breaking down the spending, big-ticket items include clothing (10%), jewelery (15%), electronics (5%), and dry fruits and sweets (another 5%). And that's just the shopping list. The services are equally fantastic: venue (5%), catering (10%), decor (10%), transportation (3%), photography (2%), and even DJs and bands (3%) Are also earning money. -Only the wedding rituals—sangeet, mehendi and roka ceremony—ensure everyone gets a piece of this mighty pie.

The CAIT report also highlights an interesting cultural axis. With great extravagance in Indian homes, weddings are about showcasing indigenous pride as well as celebrating love. So as this season unfolds, the Indian economy can count on more than just “what do I have to do” – it is witnessing a celebratory financial event!